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Dr Wei Miao

UCL School of Management

MSIN0309 Marketing Analytics banner: Bibabu the cat at a laptop running R, beside customer value, segmentation and A/B testing charts and a bubble tea

This is the online supplement to the MSIN0309 Marketing Analytics Module for the MSc Marketing Science programme at UCL School of Management.

For more information about me and my research, please refer to my personal website.